Coaching can sometimes be a cold and thankless place. You work hard to have your coachee see opportunities, create goals and develop strategies to make their life more interesting and rewarding.  You help them reach their potential and to gain the rewards for their hard work, only to find that when they've done all that and are enjoying the benefits, they edit their thinking to exclude your input, and tell others...and themselves....that it is they who have done all the work, and that it is they who have found their mojo to attain success.

And of course they are quite right. 

The coach's role is to help their client identify where they want to go and how they want to get there, and then to help them to recognise when they have reached milestones or when significant progress has been made.

It is most definitely NOT the coach's role to tell someone where they need to go, or how to get there, so it is definitely NOT the coach who deserves to get the credit and reap plaudits or rewards.

The coach should be satisfied that their role is on the sidelines, while the coachee is on the field striving for...and gaining...success.

If you are a coach and you feel that you should be getting credit for the achievements of your clients, then maybe you're not a coach so much as a trainer, or perhaps a mentor; both of which roles have their places, and can be productive and rewarding in their own right.

But that's not coaching.