The Reluctance Factor - and What it Might Be Doing to Your Business

The Reluctance Factor - and What it Might Be Doing to Your Business

I don't know if it's just the British, or if it's more universal, but I've noted a phenomenon in myself, and subsequently spotted it in others that might (if you're not aware of it) be inhibiting your career progress, your company's efficiency or indeed your life!

It's simply allowing your reluctance to take a specific action to undermine the value of the action!

Seeing something that might be of value - be that an action, a word in the right ear or a purchase - but being reluctant to take the small step to fulfilling that action, saying that word or making that purchase.

And how might that differ from procrastination; that ultimate thief of time?

Procrastination is putting something off, through laziness or because you find the task somehow distasteful, or simply because something else is more appealing at that moment; reluctance is the product of fear; fear of the consequences, fear of the unknown. And so it's a very different thing from procrastination.

A company with a leader who is reluctant to take brave steps is one that will miss opportunities.

An organisation that is headed up by someone who wants to 'wait and see' will never be at the forefront of their field.

The cautious person might offer that reluctance is safer; somehow less risky and therefore ultimately the better course, but a certain amount of risk is inevitable regardless of how a leader behaves. After all, not all risk is within our control.

If you recognise in yourself or in others around you a tendency to reluctance, then maybe it's time to acknowledge this tendency and to take steps to change the habit.
And of course, the time to acknowledge and change is right now...and to hell with the consequences!



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