The First 3 steps of growing any coaching culture

Should you do more coach training to develop your coaching culture? The simple answer to this is 'no'. And yet time after time organisations are training more and more people to become coaches or develop coaching skills.

It is true that coach training is an essential part of developing a coaching culture, without an internal coaching pool the legacy of coaching will be harder to set up. However training the right people in the right way at the right time is where the real skill comes in.

So what else might organisations be missing out on when they throw more money into training coaches, in terms of developing their coaching culture?

In our research there are nine dimensions of a coaching culture, of which coach training is only one. So in order to develop our coaching culture we must start at a strategic point and then work back into the detail, of which coach training is one.

To ensure that you embark on the right journey for your organisation there are three things that have to be considered to ensure you put in place the right development for your people and your organisation.

These are as follows

What is a coaching culture? – Can you easily and succinctly define a coaching culture for your people. Do they understand what the organisation is trying to achieve by implementing coaching strategies

What does success look like? – Who begins a journey without knowing the destination. Understand what you want a self-sustaining coaching culture to look, sound and feel like, before you embark on expensive interventions

Where are you now? – Assess and understand where you organisation currently stands in terms of its coaching culture, without this you can’t be clear. Tools such as the Embark coaching culture diagnostic ( are perfect for this

So if you want to take your coaching culture forward, take a strategic view now as this will be a long journey and you need to know where you are going.


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