Coaching – Is a Cost/Benefit Analysis Possible?

What does it cost to create a coaching culture? Can you even find a way to measure the outlay? Of course you can define the cost of initial training for those individuals who have elected to be, or have been selected to be coaches. That’s pretty much going to be limited to the training organisation’s fees and the cost in terms of time for those individuals to undergo the training; but what then?

You’ll need to factor in the ongoing time for coaches to work with their clients inside the organisation; there’s the expense of supervision; perhaps some level of administration cost.

And that’s about it!

And on the benefit side?

Perhaps this aspect is even harder to measure. How do you define or develop a metric for people feeling better about their work? What’s the added value of creativity; engagement; enthusiasm?

In our experience, there is no real way to measure specific benefits within a coaching culture, but it is quite feasible to measure overall benefits to the organisation, but only if you are prepared to take a fairly long view.

Absenteeism/illness tends to decrease; staff churn (in larger companies or organisations) tends to decrease, productivity tends to improve, staff motivation improves, staff engagement improves, customer service often improves leading to better customer satisfaction which in turn can lead to repeat business, upselling, client retention, etc.

As you can see, it’s not a straightforward matter, but across a decent sample period, we expect to see identifiable gains in terms of costs and revenues, which leads to a better bottom line if all other aspects of the business are constant.

So…is a cost/benefit analysis possible?

I’d say yes, and furthermore I think that if you were to ask anyone involved in an organisation with a mature coaching culture in place that they would agree.

If you’d like to know more about how to set up a coaching culture, or if you’d like to check your own organisation’s coaching culture situation, complete our unique coaching culture diagnostic: EMBARK, by clicking here.

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