Trudy D


Trudy has worked as an executive coach for ten years after a successful corporate career in Human Resources. Prior to becoming a coach Trudy was Head of Talent Management for Telefonica O2, focusing on the development of the Top 100 executives. She has developed leaders at an individual and organisational level through coaching/mentoring and designing Executive Development Programmes. Her previous roles as HR Director and OD Consultant at American Express focused on leadership development and global change programmes.


Trudy has an MA in Coaching and Mentoring and her areas of expertise include:

Building effective working relationships, career management skills, broadening leadership capability in self and others, personal impact strategies for senior women working in male dominated teams, leading and delivering complex change programmes. 

As a coach Trudy has worked with organisations from a wide range of sectors including Technology, Telecoms, FMCG, Professional Services, Higher Education, Publishing and Healthcare.

Coaching style

Clients describe Trudy’s style as down to earth with a focus on practical solutions. She has a straightforward style that fosters an honest conversation and a depth of thinking that enables clients to achieve valuable insights. She is a thoughtful as well as challenging coach, and builds trust quickly. Trudy’s corporate background enables her to relate to the pressures on leaders and bring an objective, informed view.


Accredited Associate Certified Coach (ACC) with the International Coach Federation (ICF)
MA in Coaching and Mentoring
MSc in Organisation Consulting
Fellow of the Chartered Institute of Personnel and Development
Accredited Nancy Kline Tine to Think Coach
Realise2 Strengths practitioner
British Psychological Society Certificate in Psychometric Testing
Firework Career Coach, accredited by ICF

Coaching philosophy

Underpinning Trudy’s coaching work is a belief that we learn by building self-awareness and being willing to experiment with our new insights. She believes that leaders are most effective when they are able to leverage their strengths and know how to manage their limitations.


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 Caitlin has made a real difference to my confidence and to the way I approach my business on a day to day basis.
John Baker, Regional Director, The Jockey Club
 It (coaching) unearthed a depth of confidence that I was beginning to question and enabled me to make a significant change within myself and my work.
Luke Joy-Smith, Managing Director - Somerset Social Enterprise
 I connected with my coach on our very first call and I believe that made the whole difference for me. I wish I could dig deeper on some of my remaining issues but unfortunately all good things have to end. I will definitely recommend coaching and have been already doing it for while. It definitely changed my life.
Stephanie Malka, Director NOC Service Engineering – EMEA
 Great to see that there has been a positive outcome from this.
Simon Gosney, Head of Learning and Development
 Tim has provided some high quality coaching support to me through a time of transition both in terms of job, career and organisational changes. He is a skilled and experienced executive coach who facilitated just the right mix of reflection, future visioning, challenge, compassion and stretch. I’d strongly recommend working with him if you are going through a career or organisation transition. Fun to work with, I always left my sessions with him feeling significantly clearer and more content with my overall direction of travel and next steps.
Neil Savage, Director of Organisational Development 2gether NHS Foundation Trust
 “I selected my coach on the basis that she had a completely different approach to my structured way of thinking. Katherine challenged me and took me way out of my comfort zone – scary and uncomfortable at times but eye-opening. These coaching sessions enabled me to see things from a very different perspective, gave me the time and space to reflect on my practice and provided practical tips and approaches as to how I can develop my performance.”
Zenobia Daar, Head of People, Governance & Performance
 Please continue with the programme. For a guy, like Paul, who does not use the word 'fantastic', who then uses must be really good!
Marissa Bartlett, Head of Organisational Development - Mid Sussex District Council
 Everyone learnt a lot about themselves and others. It was the first training in English that one of my mentors had done and it was really successful for him. We have all come away feeling more confident. I have been on many development programmes and I have to say it has been one of the best I have ever attended.
Radka Lankasova, HR Manager, DENSO MANUFACTURING CZECH s. r. o.
 Steve Delivered a professional, relaxed and engaging session. Relevance, interest and clarity of delivering allowed for a very productive outcome.
Andy Castle, VP of Network Operations and Engineering, EMEA
 I thoroughly enjoyed the time I spent with Steve. He encouraged me to look at how I view myself and my actions, to actively seek positive outcomes to every day situations. My perception of myself has certainly changed due to my conversations with Steve and I would highly recommend coaching sessions with Unlimited Potential.
Rik Roberts, Team Leader