Richard M


Richard has 15+ years of coaching and development work with middle and senior management in a range of businesses and not for profit organisations. These include the NHS, the Cabinet Office, Schroeder’s Bank, SMEs and manufacturing companies. He is also a visiting lecturer at Cranfield University, teaching communication skills and business tools to Masters and PhD students. His coaching results have included an MD who was subsequently promoted to Vice President, coaching a development team in a tech start up through to the sale of the business and two joint MDs who went from knowing little about leadership to selling their business for £10m.


Richard blends coaching skills with Lean process improvement techniques and deep insights from Transactional Analysis. His background as a General Manager means that he also has rounded business skills and understands the pressures that senior leaders operate under. Richard is an original thinker and has published 6 business books, that include unique tools, such as Affirmations for Organisations, Organisational Impact Scores and the Physis Engine. In addition, he has Recognised Teacher Status at Cranfield University, teaches leadership skills using blended learning techniques and is accredited to the ILM to teach Level 5 Coaching Certificates and Diplomas. 

Coaching style

Richard gets results. He does this by working co-creatively and by keeping clients present-centred within their organisational frame of reference. He will challenge archaic thinking and attitudes and loves to share tools and skills. He likes to set up disconcerting dilemmas, spot games and discounts and will challenge people to be the age they are. He has a reputation for working with tough cases, senior leaders who are struggling and people who need deeper insight and support. 


Fellowship in Manufacturing Management, from Cranfield University
Recognised Teacher Status at Cranfield University
Former Senior Accredited Coach to the FMM Programme, Cranfield University
Visiting Lecturer at the University of East Anglia
Level B (Intermediate) Certificate in psychological testing and is a member of the British Psychological Society
TA101 + 2,500 hours of further formal Transactional Analysis training, application, supervision and peer group workCertificate of Competence in Psychotherapeutic Counselling, from the Ellesmere Psychotherapy Training Centre, including 250 hours of formal training, supervision and personal professional therapy
International Coaching Federation training completed
Member of the United Kingdom Association for Transactional AnalysisILM Training Professional, licensed to teach the Level 5 Coaching Certificate and Diploma
6 business and careers books, published by Marshall Cavendish

Coaching philosophy

Richard’s coaching philosophy is based on the fact that we are all Ok and can think for ourselves and can choose to make changes. Even when we feel Not Ok, we can still learn new tools and techniques to improve our self-awareness and remain thoughtful and skilful in the moment. He believes that although we can’t change the past, we can change the stories we tell now and can create new and positive stories for ourselves.


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 Caitlin has made a real difference to my confidence and to the way I approach my business on a day to day basis.
John Baker, Regional Director, The Jockey Club
 It (coaching) unearthed a depth of confidence that I was beginning to question and enabled me to make a significant change within myself and my work.
Luke Joy-Smith, Managing Director - Somerset Social Enterprise
 I connected with my coach on our very first call and I believe that made the whole difference for me. I wish I could dig deeper on some of my remaining issues but unfortunately all good things have to end. I will definitely recommend coaching and have been already doing it for while. It definitely changed my life.
Stephanie Malka, Director NOC Service Engineering – EMEA
 Great to see that there has been a positive outcome from this.
Simon Gosney, Head of Learning and Development
 Tim has provided some high quality coaching support to me through a time of transition both in terms of job, career and organisational changes. He is a skilled and experienced executive coach who facilitated just the right mix of reflection, future visioning, challenge, compassion and stretch. I’d strongly recommend working with him if you are going through a career or organisation transition. Fun to work with, I always left my sessions with him feeling significantly clearer and more content with my overall direction of travel and next steps.
Neil Savage, Director of Organisational Development 2gether NHS Foundation Trust
 “I selected my coach on the basis that she had a completely different approach to my structured way of thinking. Katherine challenged me and took me way out of my comfort zone – scary and uncomfortable at times but eye-opening. These coaching sessions enabled me to see things from a very different perspective, gave me the time and space to reflect on my practice and provided practical tips and approaches as to how I can develop my performance.”
Zenobia Daar, Head of People, Governance & Performance
 Please continue with the programme. For a guy, like Paul, who does not use the word 'fantastic', who then uses must be really good!
Marissa Bartlett, Head of Organisational Development - Mid Sussex District Council
 Everyone learnt a lot about themselves and others. It was the first training in English that one of my mentors had done and it was really successful for him. We have all come away feeling more confident. I have been on many development programmes and I have to say it has been one of the best I have ever attended.
Radka Lankasova, HR Manager, DENSO MANUFACTURING CZECH s. r. o.
 Steve Delivered a professional, relaxed and engaging session. Relevance, interest and clarity of delivering allowed for a very productive outcome.
Andy Castle, VP of Network Operations and Engineering, EMEA
 I thoroughly enjoyed the time I spent with Steve. He encouraged me to look at how I view myself and my actions, to actively seek positive outcomes to every day situations. My perception of myself has certainly changed due to my conversations with Steve and I would highly recommend coaching sessions with Unlimited Potential.
Rik Roberts, Team Leader