Pia A


With years of professional corporate experience Pia is highly skilled in executive and leadership coaching, professional development, career transition, training and facilitation and coaching individuals and teams in culturally diverse and sensitive environments. Pia has held various leadership positions at multinationals since 1990 and spent 12 years at Cisco Systems, in Copenhagen, London and Dubai. She has played a role in developing Sales and Marketing projects for key partners in IT and network industry in Denmark and UK with Cisco in 1999-2006. As Director of Strategy & Business Development she coached and mentored new managers in Central and South Africa and helped develop Cisco’s “Diversity and Inclusion” program in UK, North Africa and GCC. In 2011, Pia decided to leave her corporate career, with the motivation of sharing her broad corporate experience and coaching people in their career paths.


Pia works with local as well as international clients which include leaders at multinational corporations such as Dubai Airports, Equinix, Standard Chartered Bank, ADNOC, HSBC, Serco, Oliver Wyman, HP, Proctor & Gamble, Visa Card, Microsoft, Shell, Sovereign, Nasco Insurance and Cisco Systems. A native of Copenhagen, Denmark, Pia is currently living in Dubai and is a frequent keynote and guest speaker at regional business conferences and corporate events on the topics of Empowerment, Social Issues, Conversational Intelligence, and Empathy in the Workplace.

Coaching style

My style is empathic and respectful, while I lean into the issue that is keeping you from being the best you can be.  I have a natural curiosity and as such I ask provocative questions to get to the core of what may be blocking you from moving forward. 


Pia is a certified Executive and Leadership coach, holding the PCC credential under the banner of the International Coach Federation (ICF), which is a sign she is a strong and experienced coach, International MBA from Roosevelt University in Chicago, IL, Master’s of Science in Social Psychology, from Walden University, US, Bachelors degree of Science in Speech Communication and Public Relations from Southern Illinois University.  Licensed trainer in Dynamic Emotional Integration (Karla Mclaren) incorporating empathy and emotions awareness into the coaching process where applicable and has also integrated horse assisted coaching & development into her professional practice.

Coaching philosophy

I believe in openness and honesty in a safe space, where you (the client) have an opportunity to reveal aspects of yourself that is hidden in the shadow. I believe you have the ability and resources to transform, with me as a guide and sounding board.


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 Caitlin has made a real difference to my confidence and to the way I approach my business on a day to day basis.
John Baker, Regional Director, The Jockey Club
 It (coaching) unearthed a depth of confidence that I was beginning to question and enabled me to make a significant change within myself and my work.
Luke Joy-Smith, Managing Director - Somerset Social Enterprise
 I connected with my coach on our very first call and I believe that made the whole difference for me. I wish I could dig deeper on some of my remaining issues but unfortunately all good things have to end. I will definitely recommend coaching and have been already doing it for while. It definitely changed my life.
Stephanie Malka, Director NOC Service Engineering – EMEA
 Great to see that there has been a positive outcome from this.
Simon Gosney, Head of Learning and Development
 Tim has provided some high quality coaching support to me through a time of transition both in terms of job, career and organisational changes. He is a skilled and experienced executive coach who facilitated just the right mix of reflection, future visioning, challenge, compassion and stretch. I’d strongly recommend working with him if you are going through a career or organisation transition. Fun to work with, I always left my sessions with him feeling significantly clearer and more content with my overall direction of travel and next steps.
Neil Savage, Director of Organisational Development 2gether NHS Foundation Trust
 “I selected my coach on the basis that she had a completely different approach to my structured way of thinking. Katherine challenged me and took me way out of my comfort zone – scary and uncomfortable at times but eye-opening. These coaching sessions enabled me to see things from a very different perspective, gave me the time and space to reflect on my practice and provided practical tips and approaches as to how I can develop my performance.”
Zenobia Daar, Head of People, Governance & Performance
 Please continue with the programme. For a guy, like Paul, who does not use the word 'fantastic', who then uses it..it must be really good!
Marissa Bartlett, Head of Organisational Development - Mid Sussex District Council
 Everyone learnt a lot about themselves and others. It was the first training in English that one of my mentors had done and it was really successful for him. We have all come away feeling more confident. I have been on many development programmes and I have to say it has been one of the best I have ever attended.
Radka Lankasova, HR Manager, DENSO MANUFACTURING CZECH s. r. o.
 Steve Delivered a professional, relaxed and engaging session. Relevance, interest and clarity of delivering allowed for a very productive outcome.
Andy Castle, VP of Network Operations and Engineering, EMEA
 I thoroughly enjoyed the time I spent with Steve. He encouraged me to look at how I view myself and my actions, to actively seek positive outcomes to every day situations. My perception of myself has certainly changed due to my conversations with Steve and I would highly recommend coaching sessions with Unlimited Potential.
Rik Roberts, Team Leader