Experience

Louise is a qualified, ICF accredited executive and business coach. Her career includes over 25 years’ experience of public relations and communications, including as founding director of a niche PR company working in the real estate, hospitality and design and built environment sectors. She helped to grow this from a start-up to a market leader before exiting in 2014. This gave her valuable experience of operating at board level and in the recruitment, training and motivation of a young, dynamic team. In addition to her coaching portfolio, Louise designs and delivers bespoke ‘below the board’ personal and professional development programmes mostly for built environment consultancies. These combine focused workshops with one-to-one coaching sessions, based around the specific needs of the client company. She is also a Coach Tutor on a PR apprenticeship programme, non-executive board director of a Community Interest Company and trustee of two charities working with young people.

Expertise

Louise places a great deal of emphasis on understanding the business needs of an organisation so that she can ensure that her coaching interventions deliver real ROI, at the same time as keeping the core development needs and goals of the individual in mind. She has assisted leaders with the whole employee journey; from recruitment, onboarding and role development; as well as with their own goal-setting, growth, succession and exit planning; and builds close and long-standing relationships with client companies. She lays claim to a very diverse executive coaching portfolio, across industries and sectors, and past clients have included the owner of a ninja training gym and the founder of a ground-breaking theatre company working with young migrants and refugees.

Coaching style

Using strong emotional intelligence, Louise has a signature, direct coaching style always practiced with great empathy. She doesn’t adhere to any particular coaching model but adapts and ‘dances in the moment’ to use what is appropriate and will work for that client, at that time. She isn’t afraid to challenge and stretch her clients, who frequently report ‘light-bulb’ moments of self-awareness which pave the way for real and sustained change.

Qualifications

BA Honours Degree in Culture, Media and Communications
PGD in Journalism
PGC in Personal and Business Coaching

Coaching philosophy

In a safe, confidential, environment, and with the right listener, there is no limit to the changes that people can make. They know themselves better than the coach does, and that means that they know what the answer is to the issue they bring to coaching. The role of the coach is to help them explore their inner world so that they can find it. Together, coach and client identify, highlight and sometimes challenge their understanding and beliefs, and then develop strategies to move forward in an empowered and positive way. It is a true partnership.