Cherry D


Cherry has held senior positions in numerous teams and organisations both as a provider and as a commissioner within the Third Sector, Local Authority and the NHS. She has extensive experience of leading on strategy and the delivery of organisational development and talent management.  Cherry has 20 years mentoring and coaching experience in numerous roles as a Senior and Executive Manager; and has also coached and led on change management within organisations deemed to be dysfunctional or failing leading to both individual and organisational success.  She led on the development of a Clinical Commissioning Group that achieved Gold Investors in People and full assurance status.  She is involved in regional and national compassionate leadership and staff experience programmes, includes speaking at national events, delivering webinars and leading training. Alongside this she is an experienced leader of change, an executive coach, mentor, NLP master practitioner and therapist.  Cherry has extensive experience in Safeguarding and leading development of strategy and partnerships of citywide Adults Safeguarding Boards and has worked with over 150 organisations to bring them together with a common ambition of supporting the most vulnerable people in their community.


Cherry’s expertise is in developing individual leaders and successful workplace cultures, encompassing well-being strategies for staff and teams who then create flourishing organisations that deliver the best quality experiences for their customers.  She has expertise in working with organisations, leaders and teams to create coaching and distributive leadership cultures in a variety of statutory and non-statutory organisations that transform the way people work. Cherry uses her ability to communicate and generate belief, shared responsibility and participation to support both individual, organisational and large-scale changes.

Coaching style

Cherry’s style is of listening, collaboration, ownership, and resilience. She works on a person-centred model that supports the coachee to reach their own solutions that work for them.  Emotional intelligence is key for individuals, teams and organisations and Cherry uses her knowledge of cognitive – behavioural patterns to help the individual to understand and challenge their behaviours, their beliefs and their choices.   Cherry focuses on results through values driven contribution and commitment.


ILM 7 Executive Coaching and Mentoring
NLP Master Practioner
DISC Assessor certified assessor and trainer
Human Givens Psychotherapy
Public Service Management
BA Hons. Sociology

Coaching philosophy

Cherry’s passion is developing leaders and organisations who understand that treating people well in the workplace is an absolute strength and a business choice that leads to successful organisations that deliver the very best of services. She firmly believes that valuing and empowering individuals and communities creates real change. As a leader, its crucial to support others to develop and lead themselves.’ I believe that great leaders build other leaders and poor leaders just tell everyone else what to do’.


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John Baker, Regional Director, The Jockey Club
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Luke Joy-Smith, Managing Director - Somerset Social Enterprise
 I connected with my coach on our very first call and I believe that made the whole difference for me. I wish I could dig deeper on some of my remaining issues but unfortunately all good things have to end. I will definitely recommend coaching and have been already doing it for while. It definitely changed my life.
Stephanie Malka, Director NOC Service Engineering – EMEA
 Great to see that there has been a positive outcome from this.
Simon Gosney, Head of Learning and Development
 Tim has provided some high quality coaching support to me through a time of transition both in terms of job, career and organisational changes. He is a skilled and experienced executive coach who facilitated just the right mix of reflection, future visioning, challenge, compassion and stretch. I’d strongly recommend working with him if you are going through a career or organisation transition. Fun to work with, I always left my sessions with him feeling significantly clearer and more content with my overall direction of travel and next steps.
Neil Savage, Director of Organisational Development 2gether NHS Foundation Trust
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Zenobia Daar, Head of People, Governance & Performance
 Please continue with the programme. For a guy, like Paul, who does not use the word 'fantastic', who then uses must be really good!
Marissa Bartlett, Head of Organisational Development - Mid Sussex District Council
 Everyone learnt a lot about themselves and others. It was the first training in English that one of my mentors had done and it was really successful for him. We have all come away feeling more confident. I have been on many development programmes and I have to say it has been one of the best I have ever attended.
Radka Lankasova, HR Manager, DENSO MANUFACTURING CZECH s. r. o.
 Steve Delivered a professional, relaxed and engaging session. Relevance, interest and clarity of delivering allowed for a very productive outcome.
Andy Castle, VP of Network Operations and Engineering, EMEA
 I thoroughly enjoyed the time I spent with Steve. He encouraged me to look at how I view myself and my actions, to actively seek positive outcomes to every day situations. My perception of myself has certainly changed due to my conversations with Steve and I would highly recommend coaching sessions with Unlimited Potential.
Rik Roberts, Team Leader