Caitlin W


Over the last 15 years Caitlin has developed a unique, robust systemic facilitation process that creates the context for individuals to have respectful collaborative conversations using techniques such as clean language. This process is easily taken on by teams and spreads through organisations resulting in whole system sustainable change. She has exceptional rapport building skills and is able to engage key stakeholders personally and then able to facilitate them to engage meaningfully with one another so that they are able to develop group wisdom and shared, sustainable outcomes.


Caitlin is an Executive and Career Coach and Organisational Development Consultant.  Co-designing and facilitating a wide range of culture change projects. Engaging stakeholders at all levels and in all sectors including: board level directors, national and international senior teams, universities, police, and at-risk young people.  Direct responsibility for facilitation of shared organisational outcomes, conflict resolution, client relationship, quality assurance, contract negotiation, research and evaluation.

Caitlin is the author of:  From Contempt to Curiosity – creating the conditions for groups to collaborate – with clean questions and systemic modelling and An Introduction to Clean Language and Systemic Modelling - DVD.  Caitlin is a regular guest and conference speaker. 

Coaching style

Caitlin's coaching style is professional, friendly and subtle. Caitlin has a high ability to detect patterns in her coaches behaviour, speech and thinking and to subtly bring these into their awareness. She pays exquisite attention to her clients, listening for shift changes, creating the context for threshold changes and holding clients to account for their outcomes and their actions.


Awarded as a centre for the accreditation of Coaching and Mentoring through the Institute of Leadership and Management
Systemic Modelling Facilitator
Clean Language Facilitator
Level 5 Certificate in Coaching and Mentoring at Work ILM
Certified Trainer of Neuro- Linguistic Programming
NLP Master Practitioner
MPhil Strategies for Lexical Access, School of Oriental and African Studies
BA Hons in Linguistics, School of Oriental and African Studies London

Coaching philosophy

The seeds to any change a client needs to go through are contained in the problems they arrive with. A coach pays exquisite attention not only to what their coachees say but also to how they present themselves and to how they are approaching new challenges. Through open ‘clean’ questions the coach’s role is to direct the coaches attention to see more clearly what is already there and then to widen, deepen and to alter their inquiry into their problems and their outcomes. From this place they reach new insights, new innovations and develop home-grown solutions, that mean they leave the coaching session able to do things differently while maintaining their integrity. My experience is that people are able to change remarkably and effortlessly when all of their faculties are engaged and when we make the most of their experience and expertise in the change process.


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 Caitlin has made a real difference to my confidence and to the way I approach my business on a day to day basis.
John Baker, Regional Director, The Jockey Club
 It (coaching) unearthed a depth of confidence that I was beginning to question and enabled me to make a significant change within myself and my work.
Luke Joy-Smith, Managing Director - Somerset Social Enterprise
 I connected with my coach on our very first call and I believe that made the whole difference for me. I wish I could dig deeper on some of my remaining issues but unfortunately all good things have to end. I will definitely recommend coaching and have been already doing it for while. It definitely changed my life.
Stephanie Malka, Director NOC Service Engineering – EMEA
 Great to see that there has been a positive outcome from this.
Simon Gosney, Head of Learning and Development
 Tim has provided some high quality coaching support to me through a time of transition both in terms of job, career and organisational changes. He is a skilled and experienced executive coach who facilitated just the right mix of reflection, future visioning, challenge, compassion and stretch. I’d strongly recommend working with him if you are going through a career or organisation transition. Fun to work with, I always left my sessions with him feeling significantly clearer and more content with my overall direction of travel and next steps.
Neil Savage, Director of Organisational Development 2gether NHS Foundation Trust
 “I selected my coach on the basis that she had a completely different approach to my structured way of thinking. Katherine challenged me and took me way out of my comfort zone – scary and uncomfortable at times but eye-opening. These coaching sessions enabled me to see things from a very different perspective, gave me the time and space to reflect on my practice and provided practical tips and approaches as to how I can develop my performance.”
Zenobia Daar, Head of People, Governance & Performance
 Please continue with the programme. For a guy, like Paul, who does not use the word 'fantastic', who then uses must be really good!
Marissa Bartlett, Head of Organisational Development - Mid Sussex District Council
 Everyone learnt a lot about themselves and others. It was the first training in English that one of my mentors had done and it was really successful for him. We have all come away feeling more confident. I have been on many development programmes and I have to say it has been one of the best I have ever attended.
Radka Lankasova, HR Manager, DENSO MANUFACTURING CZECH s. r. o.
 Steve Delivered a professional, relaxed and engaging session. Relevance, interest and clarity of delivering allowed for a very productive outcome.
Andy Castle, VP of Network Operations and Engineering, EMEA
 I thoroughly enjoyed the time I spent with Steve. He encouraged me to look at how I view myself and my actions, to actively seek positive outcomes to every day situations. My perception of myself has certainly changed due to my conversations with Steve and I would highly recommend coaching sessions with Unlimited Potential.
Rik Roberts, Team Leader