Jon and RichardUCEO and COACHING


Jon has started a web design agency, it was his first business and he was a few months in.  Things were good and Jon was taking on people to manage a growing workload of client requirements.  Like many early businesses Jon was looking at classic early business issues such as managing cash, getting the right people on the bus, building processes and, most importantly of all, getting the business model right to support the vision.

Jon was becoming aware that he didn’t have all the skills required to make this work, he was struggling with all his new ideas and how to control them.

Jon needed help to build on his strengths and develop ways of using other people to complement his skills and support the business as it grows.


Jon’s requirement was clearly split into two separate areas,

Personal development
Development of the business

To meet each of these requirements two solutions were used, these programmes were designed to be interlinked.

Personal development

Jon was provided with an executive coach, one that had the experience of starting their own business and making it work.  A coach that was able to sit alongside Jon for 2 hours per month and support and guide him in making the decisions that were going to support business growth and development. 

Bsed on The E-myth concept Jon was challenged on the developing three elements of himself

The entrepreneur
The manager
The technician

The coaching intervention also worked on getting Jon ready for running a growing business 

Business Development

Jon joined his local Ultimate CEO group, this is a group formed of MDs and CEOs of companies of all sizes.  Designed to support all the members, share ideas and give advice so that all the members of the group can develop their businesses. 

Jon was able to present his issues to the group at the monthly meetings and get their advice on ways he may tackle things.  This gave Jon both a lot of business information and also a lot of support.

Jon was also able to get business as a result of being part of this group.


Jon’s business has grown ever since he has been involved in the coaching and CEO group.  Having made big changes to his business model and the way he approaches his work life on the basis of his time with Unlimited Potential. 

Jon is now a better business person and more equipped to deal with business life.  So much so that the latest issue with his business is funding the amazing growth that is taking place.  As a more confident individual getting the money to do this has not been a problem.

Jon says “ The coach without doubt has transformed my approach to business and I can see clearly when the group have contributed to me and growth comes rapidly afterwards.” 


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 Caitlin has made a real difference to my confidence and to the way I approach my business on a day to day basis.
John Baker, Regional Director, The Jockey Club
 It (coaching) unearthed a depth of confidence that I was beginning to question and enabled me to make a significant change within myself and my work.
Luke Joy-Smith, Managing Director - Somerset Social Enterprise
 I connected with my coach on our very first call and I believe that made the whole difference for me. I wish I could dig deeper on some of my remaining issues but unfortunately all good things have to end. I will definitely recommend coaching and have been already doing it for while. It definitely changed my life.
Stephanie Malka, Director NOC Service Engineering – EMEA
 Great to see that there has been a positive outcome from this.
Simon Gosney, Head of Learning and Development
 Tim has provided some high quality coaching support to me through a time of transition both in terms of job, career and organisational changes. He is a skilled and experienced executive coach who facilitated just the right mix of reflection, future visioning, challenge, compassion and stretch. I’d strongly recommend working with him if you are going through a career or organisation transition. Fun to work with, I always left my sessions with him feeling significantly clearer and more content with my overall direction of travel and next steps.
Neil Savage, Director of Organisational Development 2gether NHS Foundation Trust
 “I selected my coach on the basis that she had a completely different approach to my structured way of thinking. Katherine challenged me and took me way out of my comfort zone – scary and uncomfortable at times but eye-opening. These coaching sessions enabled me to see things from a very different perspective, gave me the time and space to reflect on my practice and provided practical tips and approaches as to how I can develop my performance.”
Zenobia Daar, Head of People, Governance & Performance
 Please continue with the programme. For a guy, like Paul, who does not use the word 'fantastic', who then uses must be really good!
Marissa Bartlett, Head of Organisational Development - Mid Sussex District Council
 Everyone learnt a lot about themselves and others. It was the first training in English that one of my mentors had done and it was really successful for him. We have all come away feeling more confident. I have been on many development programmes and I have to say it has been one of the best I have ever attended.
Radka Lankasova, HR Manager, DENSO MANUFACTURING CZECH s. r. o.
 Steve Delivered a professional, relaxed and engaging session. Relevance, interest and clarity of delivering allowed for a very productive outcome.
Andy Castle, VP of Network Operations and Engineering, EMEA
 I thoroughly enjoyed the time I spent with Steve. He encouraged me to look at how I view myself and my actions, to actively seek positive outcomes to every day situations. My perception of myself has certainly changed due to my conversations with Steve and I would highly recommend coaching sessions with Unlimited Potential.
Rik Roberts, Team Leader