5 Agreements that Help Maintain a Coaching Culture

1) Be Impeccable with your language

  • Speak with integrity
  • Say only what you mean
  • Avoid speaking against yourself or gossiping about others

2) Don’t take anything personally

  • Nothing others do is because of you
  • What others say and do is a projection of their own reality
  • When you are immune to the opinions of others you will never be a victim

3) Don’t make assumptions

  • Ask questions
  • Express what you really want
  • Communicate clearly to avoid misunderstandings and needless drama

4) Always do your best

  • Your best is going to change from moment to moment
  • Under any circumstance, doing your best means you can avoid self-criticism, self-judgement and regret

5) Listen with all your senses

  • Listen as though your life depends on it. If you are thinking about what you want to say next, then you’re not fully engaged in listening.
  • If your ears are hearing one thing, but your eyes or your gut are receiving a different message, be brave enough to follow your instincts and challenge the words.
  • Sometimes the message you hear is hiding the message that’s really important. Chase the real message, not the shadow.

Within a coaching culture, giving everyone the opportunity to make these five agreements with themselves will help free them of the tyranny of self-doubt and guilt.

Drawing attention to the language we use, both to others and to ourselves, gives us a chance to focus on positive ways of making our thoughts and feelings known and understood, which in turn helps create a positive mood.

Moving our self-talk out of the personal and into neutral territory is of huge benefit for personal wellbeing.

Keeping communication clear, and avoiding the pitfalls of assumption is a great way to speed up process and decision making among other benefits.

There is no such thing as 110%. Doing your best is the best you can do. Your best may be less good if you are unwell, but forcing yourself to try to do more is counter-productive. An athlete will do their best, and will strive to make that’


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 Caitlin has made a real difference to my confidence and to the way I approach my business on a day to day basis.
John Baker, Regional Director, The Jockey Club
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Luke Joy-Smith, Managing Director - Somerset Social Enterprise
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Simon Gosney, Head of Learning and Development
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Neil Savage, Director of Organisational Development 2gether NHS Foundation Trust
 “I selected my coach on the basis that she had a completely different approach to my structured way of thinking. Katherine challenged me and took me way out of my comfort zone – scary and uncomfortable at times but eye-opening. These coaching sessions enabled me to see things from a very different perspective, gave me the time and space to reflect on my practice and provided practical tips and approaches as to how I can develop my performance.”
Zenobia Daar, Head of People, Governance & Performance
 Please continue with the programme. For a guy, like Paul, who does not use the word 'fantastic', who then uses it..it must be really good!
Marissa Bartlett, Head of Organisational Development - Mid Sussex District Council
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Radka Lankasova, HR Manager, DENSO MANUFACTURING CZECH s. r. o.
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Andy Castle, VP of Network Operations and Engineering, EMEA
 I thoroughly enjoyed the time I spent with Steve. He encouraged me to look at how I view myself and my actions, to actively seek positive outcomes to every day situations. My perception of myself has certainly changed due to my conversations with Steve and I would highly recommend coaching sessions with Unlimited Potential.
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